Framing per Garment

Some shots need a different framing depending on the product. A detail shot of a shirt should show the model from the head down to the waist. A detail shot of jeans should show the hips and legs, without a face. Same shot, different framing.

With framing per garment, one perspective holds several framings: one for each group of garments, plus a default framing for everything else. Brandmachine reads what each product is when you upload it, and picks the matching framing when you generate. You pick "Detail"; a shirt gets the shirt framing and jeans get the jeans framing.

Terms Used Here

• Perspective: one shot type in Product Studio, such as Front, Back or Detail. You manage them under Settings → Product Studio → Perspectives.
• Framing: what a shot shows and where the image is cut: a sentence added to the instructions, plus a crop.
• Garment type: what a product is: Top, Bottom, Outerwear, Dress or jumpsuit, Footwear, Bag, Headwear, Jewelry, or Other.
• Hero: the product a shot is selling. You mark it with the Mark as hero button on one of its photos in the studio's Products section.
• View type: what each product photo shows: front, back, cropped (a close-up) or other. Each perspective uses certain view types; Detail perspectives usually use cropped photos. See Product Studio.

How Brandmachine Picks the Framing

1. Garment type, read on upload. When you upload product photos, Brandmachine reads each product's garment type from the photos. It appears in a select next to the product's name on the board.
2. The hero decides. If a product in the look is marked as hero, its garment type picks the framing. The other products don't affect it.
3. No hero marked: all products count. If they all need the same framing, that one is used. If they need different framings (say a top and trousers), the look gets the default framing.
4. A garment type that no framing lists, Other included, gets the default framing.
5. Only products that appear in the shot count. A product with no photo of the view type the perspective uses doesn't decide anything. If no product in the look has such a photo, the look is refused (see below).

Open the look to see the result before you render: under the perspective, the board shows Framing: Upper body, for example.

A look gets one framing per perspective. To get a detail of the top and a detail of the trousers from the same outfit, set up a second look with the other product as hero.

When a Look Is Refused

In a few cases Brandmachine can't pick a framing and stops the look before it renders. Nothing is charged. The board shows the reason in red, and Generate shows the same message:

• Two products are marked as hero and need different framings. Unmark one, so only the product the shot is selling is the hero.
• The look's garment type has no framing, and the perspective has no default framing. This also applies to Other. Add a default framing, add a framing for that garment type, or fix the product's garment type if it was read wrong.
• No product photo matches the perspective. For example, the perspective uses cropped photos and the look has none. Upload one, or check the photo's view type.

In a batch, a refused look stays a draft and the rest of the batch renders. Fix the look and run the batch again: only the looks that didn't render yet are rendered and charged.

Changing a Product's Garment Type

The garment type is read from the photos, so it can be wrong now and then, or a product sits in between (an overshirt, a shirt jacket). To change it:

1. Open the studio and find the product in the Products section.
2. Pick the right type in the select next to the product's name.

The change applies to every photo of that product (photos belong to one product when their file names share the same product part, as set in your file name convention). The board updates the framing it shows. Images you already rendered keep the framing they were made with.

If a product has no garment type (for example, it was uploaded before framing per garment existed and its name didn't say what it is), it gets the default framing until you set one. There is no bulk change: each product is set on its own. In a batch, each product photo in the batch dialog has the same select; set it before the batch is planned.

Setting Up Framings on Your Own Perspective

Go to Settings → Product Studio → Perspectives, open a perspective, and go to the Framing and size tab. You need the Creator role or higher to edit perspectives.

The default framing

The Default framing block is always shown first. It frames every garment that no other framing lists. Fill in either or both of:

• Framing instructions: a sentence added to the perspective's instructions, describing what the shot shows, for example "Tight detail of the fabric and stitching. No face in shot."
• A crop: where the image is cut after it is generated (see below).

The default framing is optional. As long as it is empty and there are no other framings, nothing is saved, and the perspective works exactly as perspectives always have.

Framings for specific garments

Click Add framing for specific garments, then:

1. Pick the garment types it is for, for example Top, Outerwear and Dress or jumpsuit. A garment type can belong to only one framing. To treat, say, long and short dresses differently, use two perspectives.
2. Write its framing instructions, for example "Framed from the top of the head down to the waist, the whole face in frame."
3. Set its crop.

Garment types you don't pick (for example Bottom and Footwear, if you only set up a framing for tops) get the default framing. "Other" can't have a framing of its own: products marked Other get the default framing too.

You can have framings for specific garments without a default framing. Then a look with any other garment type is refused (see above). That is useful when a perspective only makes sense for some products.

The crop

Each framing has a crop, cut once, after the image is generated. The editor shows a live preview with an example figure next to the settings.

• No cropping: the image is delivered as generated. If the perspective has a custom image shape, it is cut to that shape from the middle.
• Anchor to figure: places the person. Choose whether the top line is the top of the head or the eye line, and how far it sits from the top edge. For full-body shots, also set how far the feet sit from the bottom edge. For detail shots, choose No feet in frame (detail): only the top line is fixed, and the picture extends down from it as far as the shape allows, so the feet are outside the frame. A negative distance above the head cuts the top of the head off.
• Fit with margin: fits the whole subject inside the image with a margin around it. Under What to fit, choose the person, or the garment on its own (for cut-outs on a plain background).
• Centre crop: cuts to a shape from the middle of the image.

Distances and margins are in pixels when the framing has an exact size, and otherwise a share of the image height.

An example that works well, from the Breuninger detail framing: Anchor to figure, top line at the top of the head, −120 px from the top edge (about 4% of the height, so the top of the head is cut), No feet in frame (detail), exact size 2244 × 3072. For a full-body shot at the same size, Breuninger uses the top of the head 120 px below the top edge and the feet 240 px above the bottom edge.

Delivered size has three options:

• Same shape as image shape (the default): the crop uses the perspective's image shape. Change the image shape later and the framing follows.
• Shape W:H: the framing has its own shape, for example 4:5.
• Exact W×H px: the framing delivers an exact pixel size, for example 2244 × 3072 for a marketplace. Fitting a garment on its own always needs an exact size.

A framing with its own shape or size ignores the perspective's image shape, and its image is generated at the closest shape the model can make. The editor says so next to the crop: "This framing sets its own size, so the image shape does not apply to it."

The Image shape table

At the top of the Framing and size tab, Image shape sets the shape for every framing that doesn't set its own. Under it, a table lists each framing with:

• Generated: the size the image is generated at.
• Delivered: the size or shape you receive and download.
• Why: where that comes from, for example "Follows the image shape." or "This framing sets its own size."

See Aspect Ratios & Custom Crops for how image shapes work.

What Happens When You Generate

1. When you click Generate, Brandmachine picks the framing, adds its instructions to the prompt, and fixes the crop and the size the image is generated at. Changing the perspective afterwards doesn't affect renders already started.
2. The model generates the image.
3. The crop runs once. Brandmachine finds the person in the actual image and cuts it as the framing says, with the person centred horizontally.
4. If the crop doesn't fit (for example, the head sits too close to the top for the distance you set), the image is delivered uncropped with a badge saying so, instead of being cut wrong. It is still yours; regenerate it if you need the framing.

The cropped image is what you see, download and release. The uncropped render is kept as an earlier version of the image.

Previews use the same framing and crop as full renders, including the badge, and stay free. Framings don't change what a render costs. Batches and renders started by the agent use framings exactly the same way.

Breuninger: Ready Out of the Box

The Breuninger Studio and Breuninger Studio Sport detail perspectives come with two framings, maintained by Brandmachine:

Nothing to set up: every team with the Breuninger Studio or Studio Sport set has these framings. They are part of the managed preset and can't be edited. Breuninger Front, Back and Freisteller have one framing each.

To start your own perspective from the Breuninger framings, ask the agent to copy them into a new perspective; you can then edit the copy. See Breuninger Studio Set for the set itself.

Q&A

Do I have to set up framings to keep using Product Studio? No. A perspective without framings works exactly as before. A perspective that had a crop before keeps it as its default framing, so it renders as it did.

What does it cost? The same as before. Framings and the crop don't add a charge, previews stay free, and a refused look isn't charged at all.

I have 500 products. Do I check every garment type? No. Each product's type is read automatically on upload, and products uploaded earlier got theirs from their names. Check the ones that matter for a framing (for example tops on a Detail perspective) in the Products section of the look. The type is read from the photos and is right most of the time, but not always.

Can I switch the automatic garment type off? No, but a framing only uses it when the perspective has framings for specific garments. You can always change a product's type by hand.

A new product has no garment type. Why? Brandmachine leaves it empty when the photos don't make it clear. The product gets the default framing until you pick a type.

How do accessories work? Bag, Jewelry, Headwear and Footwear are garment types like any other: give them a framing of their own, or let them get the default framing. When another product is the hero, the accessories in the look don't affect the framing. Without a hero they count like every product, so a shirt with a bag gets the default framing; mark the shirt as hero to get the shirt framing.

How do I know which looks will be refused before I generate? Open the look: under the perspective, the board shows the framing or, in red, why it would be refused.

Do existing images change when I add or edit framings? No. Each image keeps the framing it was made with. New framings apply to new renders, which are charged as usual.

Can I redo only the crop, without a new render? No. The crop belongs to the render; to change it, generate again. That is a new render and is charged like any other, also after an uncropped result.

Why does a framing come out in a different shape than my image shape? That framing sets its own shape or exact size, which takes priority. The table says "This framing sets its own size." Switch its Delivered size to Same shape as image shape if it should follow the perspective.

Why is a detail image delivered uncropped with a badge? The crop didn't fit that image, usually because the head sits too close to the top edge for the distance you set. Regenerate it, or reduce the distance above the head. Framings that cut the top of the head need no space above it and fit reliably.

Can I get a detail shot with the whole head and space above it? You can set it up, but image models often leave too little room above the head, so many renders come back uncropped. Framings that cut the top of the head are reliable.

Does the crop decide the size of the file I download? Yes. What you download and release is the cropped image, at the framing's exact size when it has one.

Can I edit the Breuninger framings? No. They are maintained by Brandmachine as part of the preset. Ask the agent to copy them into your own perspective if you want to change them.

Does the agent know about framings? Yes. It can read a perspective's framings, copy them to another perspective, and set a product's garment type.

For further help, contact support@brandmachine.shop.