Getting Started

Welcome to Brandmachine. This guide will help you get up and running.

Quick Setup

  1. Get access. Install the app from the Shopify App Store. If you're using Brandmachine outside of Shopify, request access at the /signup page. You'll see a "Check your inbox" confirmation, then an email invitation to set your password and finish creating your account.
  2. Create a Brand Identity. Give Brandmachine your brand name and it will draft a brand profile you can refine. You'll find this later under Shared Resources → Brand Memory in the sidebar.
  3. Top up credits. Brandmachine runs on pay as you go credits. Add a starting balance from Settings → Billing.

That's the bare minimum to start generating.

The Home Page

Once you're signed in, the Home page shows:

  • Recent campaigns you've been working on
  • A "Needs your attention" board flagging items that need a decision or action
  • Recent designs if you've used Brandmachine Designer
  • A collapsible "Learn Brandmachine" band with onboarding videos at the top

The credit balance pill in the bottom of the sidebar shows your current balance and links to Billing.

The Sidebar

The sidebar is organized as a set of doors, top-level areas that open into related tools.

Home: your dashboard, described above.

Product Studio

  • Product Studio: clean catalog photography with reusable perspectives, hero focus, and exact brand background color matching.
  • Workbench: the Kanban view (To Do / In Progress / Done) of your product studios, plus the finalize-and-download flow.
  • Studio Setup: default settings for your Product Studio shoots.

Campaigns

  • Campaigns: campaign-quality photography combining models, locations, products, and styling. Includes Group Shots for multi-person scenes.
  • Set Locations: reusable background environments built from location, lighting, and mood references.
  • Campaign Setup: default settings for your campaigns.

Designer

  • Designer: design garments with inspiration resources, generate Front / Back / Front flat / Back flat sketches, and take measurements off the flat patterns.
  • Collections: organize your designs.
  • Patterns: reusable fabric prints and tileable textures. Attach pattern revisions to a design when you're ready.

Automations

  • Shot Planner: bulk-plan campaign images and product studios from a batch of input images. An agent drafts the plan, you review and execute.
  • Workflows: a newer area for building multi-step automations. See the Workflows section for details.

Shared Resources

  • Fashion Models: create AI models, or upload existing models with rights consent. Active models show up in Campaigns, Product Studio, Designer, and Group Shots.
  • Castings: generate fashion model options based on your Brand Memory.
  • Product Videos: short promotional videos from a single product image.
  • Brand Memory: your brand profile, used for prompt suggestions and tone across every workflow. See the Brand Memory guide for details.

Settings: credit balance, top-ups, transaction history, and API tokens live here, alongside the setup pages for Product Studio, Campaigns, and Brand Memory.

While you're working inside a Product Studio, Campaign, or Group Shot image, you can also open the built-in Photo Editor for color correction, spot fixes, or lasso-driven generative edits.

What Got Renamed

If you've been using Brandmachine for a while:

  • Review is now Workbench.
  • Batch Editor is now Shot Planner.
  • Campaign Composer is now Campaigns.
  • Brand Identity is now Brand Memory in the sidebar (you may still see "Brand Identity" used on the Settings page itself).
  • Store Content is no longer part of the app.
  • Workflows is a new feature, not a rename, for building multi-step automations.
  • The old subscription plans are now PAYG credits, billed through Stripe or Shopify.

Need Help?

Email support@brandmachine.shop any time.